Privacy Policy

Introduction

Appsmiths LLC (“Appsmiths,” “we,” “us,” or “our”) operates the Eli mobile application (“Eli” or the “App”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use Eli.

By using Eli, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the App.

Information We Collect

Information You Provide

• Account Information. When you create an account, we collect your name, email address, and authentication credentials.
• Onboarding Responses.During onboarding, you may share information about what's on your mind, your faith perspective, and beliefs that resonate with you. This information is used to personalize your experience with Eli.
• Conversation and Session Data. Eli is an AI companion. When you interact with Eli, we collect the text, voice input, images, and other content you provide during sessions, quick chats, journal entries, and reflections.
• Voice Data.If you use voice sessions, your speech is processed using a third-party speech recognition service (Deepgram) to convert it to text. Eli's spoken responses are generated using a third-party text-to-speech service (ElevenLabs). Audio is processed in real time and is not stored by these providers beyond what is necessary to deliver the service.
• Payment Information. Subscription payments are processed through the Apple App Store or Google Play Store. In-app purchase management and paywall functionality are provided by RevenueCat and Superwall. We do not directly collect or store your credit card number or banking information.
• Support Communications. If you contact us for support, we collect the information you provide in your message.

Information Collected Automatically

• Device Information. We may collect device type, operating system, unique device identifiers, and mobile network information.
• Usage Data. We collect information about how you use the App, such as session frequency, feature usage, and interaction timestamps.
• Push Notification Tokens. If you enable push notifications, we collect a device token through Firebase Cloud Messaging to deliver notifications. You can disable notifications at any time through your device settings.
• Log Data. Our servers may automatically record information including your IP address, access times, and app activity logs.

Information We Do NOT Collect

• We do not collect precise geolocation data.
• We do not collect contacts, photos, or other media from your device unless you explicitly provide them within a session.

How We Use Your Information

We use the information we collect to:

• Provide and improve Eli. Your session and conversation data is processed by AI models to generate personalized responses, reflections, and insights.
• Maintain your account. We use account information to authenticate you and manage your subscription.
• Communicate with you. We may send you service-related notices, updates, and support responses.
• Ensure security and prevent abuse. We use technical data to monitor for unauthorized access and maintain the integrity of the App.
• Improve our services. We may use aggregated, de-identified data to understand usage patterns and improve the App experience.

We do not use your personal data to serve advertisements. Eli is ad-free.

How Your Data Is Processed by AI

Eli uses AI language models provided by Anthropic (Claude) to generate responses. These models are accessed through Amazon Web Services (AWS) Bedrock.

• Your conversation data is sent to AWS Bedrockto process your requests and generate AI responses. Deep sessions use Claude Opus (Anthropic's most advanced model) and daily reflections use Claude Haiku (a faster model for lighter interactions). AWS Bedrock processes this data in accordance with AWS's data processing terms and our Business Associate Agreement (BAA) with AWS.
• Anthropic does not use your data to train its models when accessed through AWS Bedrock. Your conversations are not used to improve or fine-tune the underlying AI models.
• Eli maintains a personalized memory profile for each user. This profile is updated after sessions to improve the quality and continuity of your experience. It is stored in our database and is included as context when generating AI responses.
• Scripture recommendations are generated using AI-powered semantic search — matching the emotional and therapeutic context of your conversation, not simple keyword matching.
• We do not sell your conversation data to any third party.

Data Storage and Security

Your data is stored using Supabase, a cloud-hosted database platform built on Amazon Web Services. We implement appropriate technical and organizational safeguards to protect your information, including:

• Encryption of data in transit (TLS/SSL) and at rest.
• Row-level security policies on our database.
• Authentication and access controls to limit data access to authorized services.

While we take reasonable measures to protect your data, no system is 100% secure. You use Eli at your own risk.

Data Retention

• Account and conversation data is retained for as long as your account is active.
• If you delete your account, we will delete or de-identify your personal data within 30 days, except where retention is required by law.
• Anonymized or aggregated data that cannot identify you may be retained indefinitely for analytics and service improvement.

Third-Party Services

We use the following third-party services to operate Eli:

These providers process data on our behalf and are contractually required to protect your information. We encourage you to review their respective privacy policies.

We do not share your personal information with third parties for their own marketing purposes.

Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

• Access. Request a copy of the personal data we hold about you.
• Correction. Request that we correct inaccurate or incomplete data.
• Deletion. Request that we delete your personal data.
• Data Portability. Request a machine-readable copy of your data.
• Opt-Out. You may opt out of non-essential communications at any time.

To exercise any of these rights, contact us at admin@appsmiths.io. We will respond within 30 days (or sooner if required by applicable law).

You may also delete your account directly within the App settings, which will initiate deletion of your personal data. You may export your data at any time from within the App.

Crisis Detection and Safety

Eli includes built-in crisis detection. If Eli detects that a user may be experiencing a mental health crisis or expressing suicidal ideation, Eli will surface professional crisis resources — including the 988 Suicide & Crisis Lifeline and Crisis Text Line — within the conversation. Eli does not attempt to provide crisis intervention. No additional personal data is collected or shared with third parties as part of this process.

Children's Privacy

Eli is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at admin@appsmiths.io and we will promptly delete it.

State-Specific Disclosures

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact admin@appsmiths.io.

Other U.S. State Privacy Laws

Residents of states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, and others) may have similar rights as described above. Contact us to exercise those rights.

International Users

Eli is operated from the United States. If you access Eli from outside the U.S., your data will be transferred to and processed in the United States. By using Eli, you consent to this transfer.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the App or by email. The “Last Updated” date at the top reflects the most recent revision.

Your continued use of Eli after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

Appsmiths LLC
Madison County, Mississippi
Email: admin@appsmiths.io